Ford Makes Hands-Free Driving More Accessible with New BlueCruise Pricing in Canada

Ford has announced significant changes to its BlueCruise hands-free driving system pricing structure, making the technology more accessible to Canadian drivers. The new pricing strategy reflects Ford's commitment to bringing advanced driver assistance features to a broader audience while providing flexible options for different driving needs. Starting November 2024, both new and existing BlueCruise users will benefit from reduced subscription costs and simplified activation processes.

Simplified Access and Pricing 

The revised pricing structure introduces a more affordable annual subscription at $650, with a monthly option available at $64.99. Starting with select 2025 models, customers can choose a one-time purchase option at the time of vehicle order, priced at $3,295. This permanent activation eliminates the need for recurring payments and provides lifetime access to the hands-free driving capability. The 2025 Mustang Mach-E and Expedition will be among the first vehicles to offer this one-time purchase option, with more models expected to follow.

The BlueCruise system continues to expand across Ford's vehicle lineup in Canada. Current availability includes the Ford Explorer, Expedition, F-150, F-150 Lightning, and Mustang Mach-E. This wide-ranging implementation demonstrates Ford's commitment to making hands-free driving technology accessible across electric, hybrid, and traditional gas-powered vehicles. The system's hardware now comes standard from the factory, streamlining the activation process for new vehicle owners.

Ford's approach to BlueCruise adoption focuses on real-world benefits and practical application. The system helps reduce driver fatigue during daily commutes and long-distance travel, particularly in stop-and-go traffic situations. Global usage statistics support its effectiveness, with more than 537,000 BlueCruise-equipped vehicles collectively covering over 258 million hands-free miles. These impressive numbers reflect the growing trust and reliability of the system across diverse driving conditions and user preferences.

The new pricing structure includes a 90-day complimentary trial for customers who want to experience the technology before committing to a longer-term plan. This try-before-you-buy approach allows drivers to evaluate the system's benefits in their daily routines. After the trial period, customers can choose from flexible activation options based on their driving patterns. This approach has proven particularly popular among new Ford owners who want to thoroughly test the technology in their specific driving situations.

The subscription model accommodates seasonal drivers who might want to activate the system for specific periods, such as holiday travel or summer road trips. This flexibility ensures customers only pay for the service when they need it most. For instance, a driver might choose to activate BlueCruise during winter holiday travel or for summer vacation season, then pause the subscription during periods of less frequent use. For frequent users, the one-time purchase option provides the most cost-effective long-term solution.

These changes to BlueCruise accessibility align with Ford's vision for the future of driving assistance technology. The system's expanding availability across the 2025 model year lineup signals Ford's continued investment in making advanced driver assistance features more accessible to Canadian drivers. With simplified pricing options and proven benefits, BlueCruise represents a significant step forward in bringing hands-free driving technology to everyday commuters and long-distance travelers alike. Current BlueCruise subscribers will see these price reductions reflected in their next payment, making the transition to the new pricing structure seamless for existing users.