The 2024 Ford F-150: A Legacy Reinvented with Smart Power and Seamless Utility

The 2024 Ford F-150 builds on its reputation as a leading pickup truck in Canada with significant enhancements in performance, utility, and technology. This latest iteration of the F-Series, North America's preferred work vehicle for over 46 consecutive years, introduces key features that elevate its capabilities to new heights. 

An advanced hybrid powertrain

Ford has increased the availability of the PowerBoost full hybrid V6 powertrain across trim levels from XL to Limited for the 2024 model year. This system combines a 3.5-liter EcoBoost engine with a 35-kilowatt (47-horsepower) electric motor integrated into the 10-speed SelectShift automatic transmission. The result is a powertrain that delivers instant electric torque and a maximum available towing capacity of 12,700 pounds. 

The PowerBoost hybrid system offers benefits for various users. Construction workers and tradespeople will appreciate the enhanced towing capacity and available 7.2 kW Pro Power Onboard for their work-related tasks. Recreational users, such as campers and boating enthusiasts, will find the increased power and efficiency advantageous for their outdoor activities. 

The new Pro Access Tailgate

One of the 2024 Ford F-150's standout features is the available Pro Access Tailgate, which enhances accessibility and functionality. This innovative tailgate design includes built-in clamp pockets and an integrated work surface, making it a versatile tool for various industries and activities. Construction workers can use the tailgate as a stable platform for cutting materials, while landscapers might find it useful for organizing tools and supplies. For recreational users, the Pro Access Tailgate can serve as a convenient setup for tailgating or DIY projects. 

Advanced technology

The 2024 Ford F-150's technological capabilities have also been significantly enhanced. The truck comes standard with SYNC 4, Ford's latest infotainment system. SYNC 4 offers real-time mapping, hands-free voice control, and a user-friendly interface with enhanced connectivity options. Depending on the trim level, the F-150 features either an 8-inch or 12-inch touchscreen, providing access to vehicle functions, navigation, and entertainment. 

A key technological advancement in the 2024 F-150 is its ability to receive over-the-air updates. This feature allows the truck to stay current with the latest software improvements without requiring visits to the dealership. These updates can include new functions and additional features, potentially improving vehicle performance and reducing the need for repair trips. 

Comfort and convenience

The 2024 Ford F-150's interior has been designed with both comfort and functionality in mind. The available Interior Work Surface is ideal for tasks ranging from signing documents to working on a laptop when the vehicle is parked. For added comfort during downtime, Max Recline Seats are available on higher trim levels, allowing for nearly 180-degree flat recline. 

Ford has also incorporated numerous practical features to enhance the F-150's utility. These include tie-down cleats on the sides of the tailgate, clamp pockets built into the tailgate, and an available Tailgate Work Surface with integrated rulers and holders for various items. The available Zone Lighting feature allows users to control individual sections of exterior lights, providing illumination for nighttime work or activities. 

Built Ford Tough

The 2024 Ford F-150 continues to be built on a durable foundation, featuring a fully boxed high-strength steel frame and a high-strength, military-grade, aluminum alloy body. This construction contributes to the truck's impressive towing and payload capacities, which are the highest in the light-duty full-size pickup segment. 

In terms of driver assistance, the F-150 offers Ford Co-Pilot360 2.0, which includes features such as Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection, a rearview camera with dynamic hitch assist, and auto high-beam headlamps. For those who frequently tow trailers, the available Trailer Reverse Guidance and Pro Trailer Backup Assist systems can significantly simplify the process of maneuvering with a trailer. 

The 2024 Ford F-150 represents a thoughtful evolution of this popular pickup truck. With its enhanced hybrid powertrain options, innovative tailgate design, advanced connectivity features, and focus on practical utility, the F-150 aims to meet the diverse needs of modern drivers in Canada. Whether for work or play, this latest iteration of the F-150 offers a compelling blend of power, technology, and versatility.